OurChart Brand unveiled at CES
One of our recent projects just got the Hollywood treatment!
Earlier this month at the Consumer Electronics Show, CBS chairman Leslie Moonves' unveiled a new brand and online experience, called OurChart.com. On stage with him were Jennifer Beals, star of Showtime Network's The L-Word, and the show's creator Ilene Chaiken.
Leslie Moonves, CBS President and CEO: "We have just launched a new Web site, born right out of this show, called OurChart.com. This is one of the first examples of a media company taking its traditional assets and building an application around it for its online audience."
Our work encompassed a complete outline of the brand experience, the graphic identity and slogan, information architecture, and page designs for a robust social networking site. The site has been promoted heavily by Showtime, and within the show itself, as a rich online location for L-Word fans and their friends to connect, share and enjoy exclusive content.